How Magic Soul is born
In a world that often prioritizes speed and surface-level appearances, Magic Soul was born as more than just a jewelry brand—it is a journey of love.
The founder and designer, who has had a lifelong passion for art and later studied in France, was deeply inspired by the global art and fashion capital.
This experience enriched her understanding of beauty and design, and she began creating heart-shaped jewelry for herself, realizing that it was not only a form of self-expression but also a way to embrace her inner beauty.
Magic Soul believes that everyone holds infinite beauty and strength within themselves, and through wearing these heart-shaped pieces, that inner light can be brought to life.
Each design encourages the wearer to love and accept themselves, to recognize their own value, and, through self-love, to extend that love to the world and nature.
Our Value
The brand is committed to sustainability, ensuring that every design and material choice respects the environment. The packaging is eco-friendly, and the production process aims to minimize environmental impact. By doing so, Magic Soul invites its customers not only to feel beautiful and loved but also to participate in the effort to protect the planet.
Magic Soul is a fusion of love, art, and nature—a beautiful journey that starts from within. Wearing it means more than just accessorizing; it is a symbol of self-discovery, love for life, and care for the earth.